Guide

Free page vs paid wall

Cold traffic (Reddit, X, a new Google ranking) has not been warmed. A $15–$30 subscribe wall on that click is how conversion falls under 1% while a free page with PPV still pays the creator — and, on CPL, can fire First Purchase.

Fanbrief therefore prefers FREE rows and OnlyTraffic trial links. Paid pages belong on branded search after the visitor already typed the handle.

UK visitors may hit Online Safety Act checks. Do not promise “one-tap subscribe” in titles.